Showing posts with label retail. Show all posts
Showing posts with label retail. Show all posts

Friday, December 16, 2011

An Overused Word


















A couple of years ago I did a lot of drawing for a retail client in New York. As usual it was more than they could ever use. Most never got past the pencil stage. Luckily I hang onto pencils. I ran across a few of them in a folder the other day and got to playing with them. How do you make a cliché like "SALE" fresh and new? How do you make it eye-catching? You play with it. Like a jazz artist playing variations on a familiar tune.

Tuesday, November 8, 2011

A Handbag?













The question in the subject line, as you all know, is a quote from Oscar Wilde. The inflection is key, but the handbag, the purse, the clutch, is laden with metaphor and meaning. "The public purse" sounds almost dirty. Before our minds wander too far, consider the simple lines, the elegant balance, the small detail. I may be biased, but I think the drawn line has more allure than a photograph. Like an innuendo, it gets in under the radar, and plants notions in your head. Amidst all the advertising clutter, a drawing gets remembered. Here endeth the lesson.

Monday, December 20, 2010

Department Store Christmas

I spent my early childhood in suburban Chicago, which meant every Christmas we made a trip downtown on the train to see the decorated windows at Marshall Fields, visit the toy department and Santa, and stand in line to eat lunch in the Walnut Room beside the enormous Christmas tree. That's what I'm remembering when I hear Christmas music today and what I was picturing when I painted this Christmas card for Graphique de France several years ago.