A couple of years ago I did a lot of drawing for a retail client in New York. As usual it was more than they could ever use. Most never got past the pencil stage. Luckily I hang onto pencils. I ran across a few of them in a folder the other day and got to playing with them. How do you make a cliché like "SALE" fresh and new? How do you make it eye-catching? You play with it. Like a jazz artist playing variations on a familiar tune.
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You play with it. Like a jazz artist playing variations on a familiar tune .
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