The guy in the hat was a sketchbook piece, the old gardener was a character in a children's book I was writing. Sharon Werner put them together into this promo, wrote the rhyming copy, inserted the commas, and voila. Good design makes interesting art more clever. The old guy isn't glamorous, but the color and texture are, and the context is sophisticated. The children's book remains unpublished, but I got some nice jobs out of this promo, some of them pretty glamorous.